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What Is a Career in Branding Like? In Conversation with a Chief Brand Officer
#31 - On the show today we meet Kim! Kim works as a Chief Brand Officer in the EdTech industry in the UK. If you’re curious about a career in branding, check it out!
Kim kindly shares with us:
Area of expertise (04:15)
- Common misconceptions of the branding role
- How branding fits into marketing, or vice versa!
- Typical roles within a branding team
- The purpose of the branding role
- What a chief brand officer does on an average day
- Most enjoyable parts of the role
- Challenging parts of the role
- Proudest moments in the role
Career journey (38:16)
- How Kim became a chief brand officer from an aspiring vet
- Highs of the career journey
- Challenges of the career journey
- Importance of role models and mentors
Advice (01:36:27)
- Helpful education, training and skills for aspiring branding/marketing professionals
- The future of the branding/marketing profession
- Advice and resources for people who are keen to find out more about a career in branding/marketing:
- Marketing Week
- Advice for her younger self and you!
We also talk about:
- Why it makes sense to follow your passion
- The importance of believing in yourself and backing yourself
- Knowing when it is time for a change
- Why you shouldn’t worry if you are experiencing imposter syndrome
- The significance of finding the right company culture for you
Definitions:
- B2B – business to business
- B2C – business to consumer
- B2H – business to human
So if you’re curious and wondering what a chief brand officer does or how to become a chief brand officer or if you just want to be inspired ~ listen or watch and enjoy!
→ Show notes
***
Thanks so much for listening, we really hope you enjoyed the show!
If you found this episode valuable, please help us spread the word by subscribing to the podcast and giving us a 5-star review.
And if you have any questions, comments or suggestions, please get in touch using the links below, we would love to hear from you!
Instagram
LinkedIn
Coaching, newsletter, website & more!
If you prefer to watch the show, our episodes are available on YouTube too.
View all episodes
By Jo Smyth#31 - On the show today we meet Kim! Kim works as a Chief Brand Officer in the EdTech industry in the UK. If you’re curious about a career in branding, check it out!
Kim kindly shares with us:
Area of expertise (04:15)
- Common misconceptions of the branding role
- How branding fits into marketing, or vice versa!
- Typical roles within a branding team
- The purpose of the branding role
- What a chief brand officer does on an average day
- Most enjoyable parts of the role
- Challenging parts of the role
- Proudest moments in the role
Career journey (38:16)
- How Kim became a chief brand officer from an aspiring vet
- Highs of the career journey
- Challenges of the career journey
- Importance of role models and mentors
Advice (01:36:27)
- Helpful education, training and skills for aspiring branding/marketing professionals
- The future of the branding/marketing profession
- Advice and resources for people who are keen to find out more about a career in branding/marketing:
- Marketing Week
- Advice for her younger self and you!
We also talk about:
- Why it makes sense to follow your passion
- The importance of believing in yourself and backing yourself
- Knowing when it is time for a change
- Why you shouldn’t worry if you are experiencing imposter syndrome
- The significance of finding the right company culture for you
Definitions:
- B2B – business to business
- B2C – business to consumer
- B2H – business to human
So if you’re curious and wondering what a chief brand officer does or how to become a chief brand officer or if you just want to be inspired ~ listen or watch and enjoy!
→ Show notes
***
Thanks so much for listening, we really hope you enjoyed the show!
If you found this episode valuable, please help us spread the word by subscribing to the podcast and giving us a 5-star review.
And if you have any questions, comments or suggestions, please get in touch using the links below, we would love to hear from you!
Instagram
LinkedIn
Coaching, newsletter, website & more!
If you prefer to watch the show, our episodes are available on YouTube too.