On the show today we meet Grace! Grace works as a Digital Marketing Manager in the asset management/investment management industry in the UK.  

Grace kindly shares with us:

Area of expertise (4:22)

• Common misconceptions of the digital marketing manager role  
• An insight into the structure of a digital marketing team and how it fits into the broader marketing team 
• An overview of the asset management/investment management industry  
• The purpose of the digital marketing manager role   
• What a digital marketing manager does on an average day 
• Specialist tools: 
  • WordPress web content management system (CMS) 
  • Adobe Analytics 
  • Salesforce 
  • Salesforce Marketing Cloud   
• Most enjoyable parts of the role  
• Challenging parts of the role  
• Proudest moments in the role 

Career journey (54:36)

• How Grace became a digital marketing manager from aspiring TV chef and speech & language therapist 
• Highs of the career journey   
• Challenges of the career journey  
• Proudest moments of the career journey   
• Importance of role models and mentors 

Advice (01:33:40)  

• Helpful education, training and skills for aspiring digital marketing professionals  
• The future of the digital marketing profession  
• Advice and resources for people who are keen to find out more about a career in digital marketing:  
  • Google Digital Garage 
  • Digital Marketing Podcast 
• Advice for her younger self and you! 

We also talk about:  

• The power of collaboration 
• The importance of trusting yourself  
• The value of talking to people and asking for help 
• Saying yes to opportunities 
• Being open to change, embracing it and reframing it as an opportunity 

So if you’re curious and wondering what a digital marketing manager does or how to become a digital marketing manager or you just want to be inspired! Listen, watch and enjoy!

→ Show notes

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