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What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute
What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?
On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!
Host: Isaac Sacolick, StarCIO
Guest: David Raab, founder, CDP Institute
If you want to dive deeper, check out our resources:
For the full transcript and additional insights, visit www.cdp.com.
View all episodes
By CDP.comWhat is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?
On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!
Host: Isaac Sacolick, StarCIO
Guest: David Raab, founder, CDP Institute
If you want to dive deeper, check out our resources:
For the full transcript and additional insights, visit www.cdp.com.