Circular business development has long focused on technical feasibility and closing the value chain loop, with R&D often starting with product design. While essential, these approaches overlook a critical element: the customer. In this episode, we’ll discuss how companies can tap into the human factor to transform behaviour patterns and build a truly circular economy.

Guests: Heidi Tulensalo, Lindström; Henrik Taudorf Lorensen, TAKT; Therese Balslev, Danish Design Centre, Filipe Camaño Garcia, Manager, Global Circularity Protocol

Hosts: Mia Steentoft, Danish Design Center, Anne Raudaskoski, Ethica