It’s really important to understand what is a click-through rate, what is a good click-through rate, and why you need to monitor your own email click-through rate (also expressed as “CTR”). Click-through rate and open rate are the two metrics that are the twin canaries in the coal mine when it comes to email deliverability. When you monitor these two rates, you can be tipped off to deliverability issues that are brewing and nip them in the bud before they become serious problems, such as your email going to the spam folder or being rejected or blocked. (And this is why it is still important to monitor your open rates despite what some others may say.)

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