What is a consumer? The consumer is the entity using the product or service you are offering. The consumer can also be referred to as the user. The consumer includes your online community on social media platforms that consume your content, it includes your ideal customer, it includes other businesses that use your product if you are a B2B business.

 

Consumer can be the intended person for your product, services, or business. It can also be the person who exchanges value with you and your business through finances, time or other means of value exchange.