It does not matter if you are only beginning or well-sailed in the content journey. If you have a platform or more. Then you have a content ecosystem of your own making.

This entails that you have a presence or reputation, and as one part of the system evolves so does the other parts. Each arm acts on its own, but also as a whole.

Your content ecosystem thrives when you operate it holistically.

Everything falls under the umbrella

When you create something online, then it will be coming from YOU. Unless you’re doing some sort of faceless or ghostwriting.*

If your name is on it then it is part of YOUR ecosystem of content. Your personal brand, your online reputation.

Now this goes even for faceless brands, as even if it isn’t your face, there is some sort of logo or AI face being the figurehead of that content umbrella. You created an isolated ecosystem, but it is still an ecosystem nonetheless.

This is the lesson I want to impart on you today, as you need to start thinking more holistically about your content creation, repurposing, and strategy.

For the Beginners

You need to start somewhere, and while a few people out there may want to start with all three content types; You’ll most likely need to pick just one to start off with, and make a 100 posts. Set the first entities of your content ecosystem forth. Let them grow and evolve a bit on their own.

Honestly you probably need to let it grow for a while too, or if you want shorter time put in more reps sooner.

Only THEN can or should you start doing other content types or formats. From there more entities fill up your content ecosystem. At this stage they are not feeding into each other that much, and you may not have a great strategy.

Over time you’ll learn how to syndicate better, repurpose one type into another effectively, and repurpose the main pillar pieces into micro-content.

For the Advanced

Nothing beats a jet2 holiday…. If you’ve been hearing that as much as I have lately, then I know you are active in the space. If you’re just a writer, then probably you haven’t, but if you were just a writer more than likely you wouldn’t be in the “advanced” category (debate in the comments).

Not only do you Need to create content across all the mediums and platforms, but you should be consuming it as well. Sure, there is a point of doom scrolling, and not letting yourself “waste time”. Although there comes a point where you cannot progress without knowing what all else is out there.

Understand OTHER creator’s ecosystems, what are they doing, and they aren’t going to be telling you like Gary Vee. You’ll have to watch closely.

When I was making my personal brand website again back in 2019. I looked at all of the major players in the market for their personal sites. GV, Lewis Howes, Oprah, etc. I studied how they had their priorities set up, for was it their book, their podcast, or what?

From there I created a spreadsheet comparing each of the sections of their sites. Then I created my own. The same will go for your strategy for the most part too.

As an advanced creator, only YOU will really know what your audience truly likes, and what they’ll respond to. However we don’t always get it right, so experimentation is crucial even at the highest levels (look at Mr. Beast, he is always experimenting).

For most of you however, beginner or advanced, the Content Polymath strategies will be more than fitting. Then from there you can add your own twists to it.

In the end it is the same.

As I mentioned a moment ago the strategies you’ll learn from this newsletter will be your key to growth.

I’m not just saying that either, as I know this ^ whole line has been used by all those gurus out there. However what makes me different is that I watched those gurus, I watched the Gary Vee’s, the Alex Hormozi’s, and better than that I’ve talked to the people on their teams.

Whether it was at conferences, and then later on the PolyTools Creator Spotlight… or even just through outreach. I have created, conversed, interviewed, and most importantly I think: WATCHED CLOSELY. How the best of the best do it, and I have experimented so much as a creator myself. Even this newsletter came to be after four other attempts at making a Substack prior.

In the coming issues I’ll be building the foundation, the basics of what the Content Polymath is all about. I’ll remake (fresh) the Best posts from my old content newsletter, the PolyTools Digest. I’ll be making more content around this idea of the Digital Renaissance, sharing tools, the Creator Equation, and most importantly of all the Content Polymath Creation Strategy.

Be sure to subscribe if you haven’t already! Catch it while it is early!!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com