<p>For years, brands have tried to implement cross-channel and multi-channel experiences. In this episode of the Journey Doctors, Dr. Mark Smith and Neil Skilling share how journeys are different, and why getting the experience right is so crucial for modern businesses.</p>

For years, brands have tried to implement cross-channel and multi-channel experiences. In this episode of the Journey Doctors, Dr. Mark Smith and Neil Skilling share how journeys are different, and why getting the experience right is so crucial for modern businesses.

What Is A Customer Journey: The Key Difference From Campaigns

Welcome to the Journey Doctors Podcast, hosted by Dr. Mark Smith and Dr. Neil Skilling of Kitewheel. 

In this podcast, we discuss burning topics for journey management, orchestration, analytics, and more, focused on getting you the information you need to deliver world-class experiences for your customers and clients. 

These doctors have prescriptions to fix gaps in the customer experience. 

Mark Smith and Neil Skilling met at the University of Edinburgh and are doctors in mathematics and engineering. They’ve built their careers on using data to improve customer experiences. Kitewheel is the latest of many projects that have transformed the way businesses deliver experiences to their customers.

Technology

Welcome to the Journey Doctors Podcast, hosted by Dr. Mark Smith and Dr. Neil Skilling of Kitewheel. In this podcast, we discuss burning topics for journey management, orchestration, analytics, and more, focused on getting you the information you need to deliver world-class experiences for your customers and clients. These doctors have prescriptions to fix gaps in the customer experience. Mark Smith and Neil Skilling met at the University of Edinburgh and are doctors in mathematics and engineering. They’ve built their careers on using data to improve customer experiences. Kitewheel is the latest of many projects that have transformed the way businesses deliver experiences to their customers.

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What Is A Customer Journey: The Key Difference From Campaigns

What Is A Customer Journey: The Key Difference From Campaigns