A digital experience platform (DXP) addresses a problem many organizations face as they grow: fragmented digital stacks. Content management systems, commerce engines, analytics tools, and customer data platforms quite often operate independently, which creates broken journeys and slows down innovation. A CMS alone may still work for publishing pages, but it quickly becomes a bottleneck when personalization and cross-channel delivery enter the picture. Data silos form, insights get lost, and teams struggle to act on what customers actually do.

Discover what a Digital Experience Platform (DXP) is, how it differs from a CMS, its core benefits, and why a composable, API-first approach is key for future-proof customer experiences.

https://sam-solutions.com/blog/what-is-a-digital-experience-platform/