Funnel. Marketing Funnel

What is a marketing funnel? Marketers have described the process of how customers find your business online with the image of a funnel.

The assumption is that a large group of users find your company, and they go through increasing levels of engagement to then ultimately buy your product.

This funnel analogy implies a direct route from becoming aware of a product to purchasing it although it is not always like that. To find out why the customer journey is not a direct rout, click here to join my marketing academy. https://www.professorevidence.com/p/DigitalMarketingAcademy