Sales organizations that thrive on a steady flow of inbound leads have an opportunity to leverage paid social for lead generation. LinkedIn is a viable source for some, but not all businesses. Jacob Shibley joins the show to talk about his experience with LinkedIn ads, and what a “full-funnel” strategy looks like. In this conversation, we talk about:

• The companies that benefit from LinkedIn ads
• The three primary objectives of LinkedIn campaigns
• How data privacy changes impact LinkedIn
• Examples of successful “full-funnel” campaigns