Kyle answers the questions:

 

• What is clickthrough rate?
• What is a good CTR for Search Ads?
• Under what conditions can you have a very high clickthrough rate?
• What is a bad CTR for Search Ads?
• Can you still be profitable with low CTR ad campaigns?
• What is a good and bad CTR for Display Network ads?
• What are the signs that your Display Network Ads are being scammed?

 

Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/