What Is a Good Follow-Up Cadence?

The best follow-up strategy? Close in the home.

But when that doesn’t happen, your follow-up can either create clarity—or create confusion.

In today’s Question of the Day, I break down what a strong follow-up cadence really looks like and challenge you with two critical questions:

1. When am I following up?
2. Why am I following up?

In this episode, we cover:

• Why closing in the home should remain the primary objective
• What studies and industry best practices say about timing and persistence
• How random follow-up hurts credibility
• How intentional follow-up increases clarity, urgency, and decisions

If your team is “just checking in” without purpose, this episode will help you build a follow-up approach that actually drives results.

Have a Question? - Submit your questions to [email protected]