How do you know if you're a good marketer? Is it a matter of awards? Or how about years in the saddle? Maybe it's all about marketing for a good cause. In this episode, Mike Gastin takes a brief break from guest interviews to provide a simple, but powerful, framework for understanding what good marketing looks like. It's a framework that anyone can apply to where they are right now and use to map a path to becoming a truly good marketer.