At his talk at Podcast Movement, Cal Fussman said “A great question makes the person you asked it to just as curious as you.”

As a podcaster, I’ve interviewed many people through over the past few years so this really resonated with me.

A good example he offered was: why is your best friend your best friend? It’s interesting to think about this question. It’s hard! Next time you engage with a client, your target audience, or do an interview, take this advice to heart. You’ll see how asking great questions creates great results.

For more tips like these visit Creative Marketing Brief.