On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan.  We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan. We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan. &nbsp;We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.

What is a GTM (go-to-market) Plan?

Market Ready is a podcast about how companies bring products to market. This business podcast will give you a deep dive into the world of product marketing: what it is, how to land a job as a product marketer, and what a PMM actually does on a daily basis. Co-hosts Jeanette Jordan and Miyishia Slay will share lessons we’ve learned leading product launches for over a decade at startups and large tech companies such as Google, eBay, Samsung and Intuit.

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What is a GTM (go-to-market) Plan?

What is a GTM (go-to-market) Plan?