What is a Human Business?

Business leaders have begun to catch on to the idea that people outside of Silicon Valley don’t think of being human as some kind of pesky relic of an outdated biological past, a burden that should be transcended with technology. So, businesses have begun using the word -human- as a buzzword, a term that they add to their mission statements and promotional materials, though it’s pretty clear that they don’t have much of an idea about what being a human business is really all about. Let’s get real about this. How can we tell an authentic human business from a business that merely claims to be human?