Kyle answers the questions:

 

• What is a Landing Page?
• How is a landing page different from a normal website? 
• Is the homepage of a website the best landing page?
• Should a landing page have a full menu bar?
• What is the main purpose of a landing page?
• What does a good landing page offer to the searcher?
• What should be the focus of a good landing page?

 

Episode resources and transcript: https://googleadsstrategy.com/what-is-a-landing-page