A launch in the context of photography refers to a strategic plan to promote and sell products or services. It involves three stages: pre-launch, launch, and post-launch.

The pre-launch involves creating excitement and anticipation for the upcoming product or service, while the launch is when the product or service is actually sold. The post-launch is about maintaining connection with customers and keeping them engaged.

Effective ways to pre-launch include blogging, sharing stories and behind-the-scenes insights, and creating a visual representation of how: In this episode, the Janice shares her experience with launching her photography business and provides tips for beginners who want to launch their own business.

I talk about the importance of preparing before launching, using social media and email marketing to promote and sell your work, and the significance of community engagement and follow-up strategies.

Janice (that's me) also emphasizes the value of photography and encourages photographers to not see each other as competitors but as unique individuals with different perspectives and styles. The speaker, Janice Sullivan, reminds listeners to remember that their work is valuable and that people pay for value.