<p>In this episode, Sally shares the importance of creating a lead magnet and why every entrepreneur should have at least one in their business.</p> <p>Plus she also gives you the framework for what makes a high-converting lead magnet.</p>

In this episode, Sally shares the importance of creating a lead magnet and why every entrepreneur should have at least one in their business. Plus she also gives you the framework for what makes a high-converting lead magnet.

What is a Lead Magnet?

Strategy with Sally (formerly Straight Talk with Sally)

Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action.

Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake.

Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset.

Each week, you'll find:

◉ Practical business strategy you can actually implement

◉ Real conversations about growth, confidence, and leadership

◉ Simple systems and automation insights for small business owners

◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader

If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place.

It's time to get sh*t done — strategically. ✨

Business

Education

Marketing

Courses

Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake. Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset. Each week, you'll find: ◉ Practical business strategy you can actually implement ◉ Real conversations about growth, confidence, and leadership ◉ Simple systems and automation insights for small business owners ◉ Thought-provoking lessons on what it really takes to be a business owner and thought leader If you're ready to build a business on your terms, back yourself, and get out of overthinking and into action — you're in the right place. It's time to get sh*t done — strategically. ✨

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What is a Lead Magnet?

What is a Lead Magnet?