In this short, clear explanation, Per Welinder defines a lifestyle brand as any product rooted in a personal passion—like sailing, music, or skateboarding—that blends into everyday use and expression. It’s how subcultures and activities shape what we wear and why we wear it.

Key Topics

• What defines a lifestyle brand
• How activities like sailing or skateboarding influence fashion
• Why emotional connection matters in product design
• The bridge between functionality and culture

Quotes

• “A lifestyle brand is any cool product that comes from the roots of art, music, or any activity.”
• “If you can wear it in everyday life and it came from something you love—that’s lifestyle.”
• “It’s not just clothing. It’s identity rooted in passion.”