• Mid-list authors are solidly publishing and often make a living from their books, but they may not have the same level of recognition as breakout authors.
• Authors should consider their personal brand and platform when expanding into different genres or age ranges.
• Using a pen name can be a valid strategy for authors who want to write in a different genre or maintain separate personas.
• Authors should be intentional and thoughtful about their career choices, staying open to industry changes and being adaptable.
• Marketing and publicity discussions with publishers can provide insights into the strategies and resources available to promote a book.

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