In this episode, Xenia Muntean, the founder and CEO of Plannable.io a content review and marketing collaboration platform shares what is a personal brand and how to build your personal brand to drive growth. Xenia also the author of the manifesto on Content Marketing Teams and is the host of the podcast – People of Marketing

• What is a personal brand and why personal branding is important
• The time that helped Xenia make a decision to invest in personal branding
• Considerations for building your personal brand
• Why most founders don't invest in personal branding
• A good starting point for building out a personal brand that drives growth
• The importance of having a unified theme
• How to handle career pivots while building your personal brand
• How to create content with a purpose and the when to invest in content curation
• The importance of being consistent in your actions to match your personal branding
• How to define your unique selling point (USP) while unpacking what is your personal brand
• How to build out your thought leadership
• Metrics to watch and how to monitor the sentiment of your personal brand
• How best to handle negative feedback
• and much more