Breaking Through in Cybersecurity Marketing

What is a Phantom CISO? With Mishaal Khan.

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Mishaal Khan, a serial entrepreneur, author, security expert, and VC shares his journey, from growing up around computers to becoming a cybersecurity expert and author of the book "The Phantom CISO." Listen to hear insights from the security practitioner’s point of view on marketing, brand-building, and book-publishing!

Episode highlights:
  • [01:07] Mishaal’s early career beginnings and influences.
  • [06:30] The Phantom CISO -  Mishaal's book and his approach to marketing it.
  • [16:40] How Mishaal used malware, phishing, and ransomware to market his company. 
  • [22:07] A look behind the promotion Mishaal used for his book, from the price to self-publishing.
  • [24:15] The evolution of fearmongering in cybersecurity and the need for practical solutions.
  • [28:40] More strategies Mishaal used to promote his book


    • Episode Links:

    The Phantom CISO

    You can catch Mishaal on LinkedIn

    Be sure to also follow our hosts on LinkedIn:

    Gianna Whitver

    Maria Velasquez 

    Join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter.

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    Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks
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