Building Your Beauty Brand with Rachel Varga and Kristy Lagourgue

What is a Proper Marketing Budget for a Medspa?


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In today’s episode we dive into the all-important topic of setting a proper marketing budget for your medspa. Whether you're just starting out or looking to optimize your current spending, this episode covers the essential elements of building a budget that aligns with your clinic's growth goals and maximizes ROI. From understanding your target audience to leveraging the right marketing channels, you'll gain the knowledge needed to build a smart, sustainable strategy that supports long-term success.


Key Takeaways:

Learn the Biggest Mistake we see Medspa's making when it comes to their budget.

Determining Your Marketing Budget: Learn how to set a realistic budget based on revenue goals, clinic size, and target market.

Typical Marketing Budget Range: Discover what most successful medspas allocate to marketing and how to decide what’s right for you.

The Role of Online Marketing: Why digital marketing—especially social media, email marketing, and paid ads—plays a crucial role in your strategy.


If you’re ready to take your medspa marketing to the next level, check out our free online training for the complete marketing strategy at www.buildingyourbeautybrand.com and we will see you there live!


Connect with Us:

Follow us on Instagram: @kristylagourgue / @rachelvargaofficial

Visit our website for more resources: buildingyourbeautybrand.comhttps://www.buildingyourbeautybrand.com/

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Building Your Beauty Brand with Rachel Varga and Kristy LagourgueBy Kristy Lagourgue and Rachel Varga