Reader magnets are usually freebie eBooks that self published authors give away in exchange for collecting a reader’s email address. In years past, it was common for self published authors to give away a free chapter of their books to encourage email opt ins, and ultimately a sale of the full book. Or an author would give away an entire shorter book to lure readers to purchase additional books or future editions of a book series. But do they really work to build fans and book sales?

Blog: What is a Reader Magnet for Book Marketing? http://hub.me/anNF0

YouTube video: https://youtu.be/6pnMiwJctU4

Timestamp show notes (click on timestamp to view segment on YouTube):

0:39 What is a reader magnet?

1:17 Benefit of reader magnets

1:42 Downsides of using reader magnets

3:29 Services that help with reader magnet programs

5:33 Driving web traffic to your reader magnet is tough

9:07 How email trends impact reader magnet marketing