“Most people, online especially, think Brand Strategy has to do with your logo, stupid mood board, and fake color psychology.” Today, Bijal (@bijal.launch) defines what a world-class brand is, and the best brand strategies that can differentiate you in the marketplace. She discusses what brand strategy is, and how you can tailor it according to your brand with actionable tactics that most people don’t talk about. 

Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!

Timestamps

(1:43) Brand strategy and personal branding. 

(3:56) Defining a personal brand and standing out in the market. 

(7:37) Customized brand strategy and marketing. 

(9:29) Brand strategy and its importance in business growth. 

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