A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your #bestlife on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t they? It’s free advertising after all.

So, what’s the difference between anyone with a social media account posting and tagging a brand and a professional UGC creator? What are the differences between a UGC Creator and an Influencer? Why do Brands love UGC content and how do Brands work with UGC Creators?

In Today’s Episode:

[00:03:00] What is UGC?

[00:05:00] Why Brands love UGC.

[00:07:00] What is a UGC Creator?

[00:08:30] What are the differences between UGC Creators and Influencers?

[00:11:00] How Brands work with UGC Creators.

[00:12:30] What you need to know as a UGC Creator.

[00:17:00] Episode Resources.

Full episode resources and show notes are available at https://thebusinessofinfluence.com/ep16

Rate, Follow and Share on Spotify

“I want to elevate my career as an influencer and increase influence, revenue, profit and productivity.” << -- If this sounds like you and you enjoyed today’s episode, please consider leaving the show a rating.

To leave a rating tap the three-dot menu below the podcast cover. Then choose how many stars you'd like to give the show.

To follow click the Follow button next to the title. If you've followed it correctly, the button should change to Following. To see your Spotify-followed podcasts, go to Your Library > Podcasts.

You can let me know what you most loved about the episode by hitting reply to the Q & A.

LINKS:

Website:                     https://thebusinessofinfluence.com/

Instagram:                 https://www.instagram.com/thebusinessofinfluence_/   

YouTube:                   https://www.youtube.com/@thebusinessofinfluence

TikTok:                       https://www.tiktok.com/@karan_white_