What is a USP? How to Stand Out & Get More Clients

Struggling to stand out in a crowded market? If your offer isn’t unique or different, you’re just another option—and that means competing on price, which is a losing game.

In this episode, we break down:

• What a USP (Unique Selling Proposition) really is and why it matters
• How to research your competition and find gaps in the market
• Different ways to craft a powerful USP, even if your offer isn’t new
• How to write your USP in one sentence so potential clients instantly see your value
• Real-world examples of USPs that have helped businesses attract more leads and sales

Your offer doesn’t need to be completely different—it just needs a unique angle that makes it stand out.

At the end of the episode, I challenge you to write your USP in one sentence and test it in your content this week.

Listen now and start making your brand impossible to ignore.

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