Per Welinder explains the meaning of “value chain” by walking through the end-to-end process of creating and selling a skateboard. From maple veneer and artist graphics to manufacturing, marketing, and final retail—each step adds value and carries cost. Understanding where you sit in that chain helps you determine where profits can (and can’t) be made.

Key Topics

• What is a value chain in business
• Step-by-step breakdown using a skateboard
• How value is added from production to promotion
• Understanding costs and profit potential at each stage
• Why your position in the chain matters

Quotes

• “Value chain pretty much means making a product to selling a product.”
• “You have to be sure where you are in that value chain—and if it’s profitable.”
• “Each step, from the maple wood to the pro skater promoting it, adds value and cost.”