Data Science Academy

What is A/B testing and Split Testing


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What is A/B testing, what is split testing? Good and Bad Example of A/B Testing and Split Testing
A/B testing also known as split testing is when you compare two versions of a web page to see which one has the higher conversion rate. The one with the higher conversion rate is the winner. Usually, marketers compare landing pages.
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Data Science AcademyBy EvidenceN

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