What is Above the Fold (ATF)? Above the fold Refers to where an ad is placed on a web page. Placement above the fold means the visitor can see the ad in a browser without having to scroll. Above the fold can refer to how your landing page for lead capture or how your ad appears on your browser.

If users have to scroll down to view all your landing page or ad, then your landing page or ad is NOT above the fold. But if all your landing page or ad fits on the browser screen especially in mobile devices without your users having to scroll down, then your lead generation landing page or Ad IS above the fold.