An Account Based Marketing strategy can be an extremely effective tool in today's market. With all the technology and data available to marketers these days, it's no wonder that ABM programs are becoming more and more popular. But before you embark on an ABM journey of your own, what do you need to know? And what should expect from your efforts?

In this edition of the Solving for B° Podcast Marketing Copywriter, Jared Haube; Brand Strategist, Leslie Rainwater; and Chairman of BrandExtract, Jonathan Fisher discuss the latest trends in ABM and offer tips to make your ABM program a successful one.