How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall Lift"!

Definition: Ad Recall Lift measures how memorable is your ad towards your target audience powered by FB algorithm

To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-ad-recall-lift-activity-6830123039934554112-OAXf

#digitalmarketing #metrics #marketing #jargonbuster #facebookads