Data Science Academy

What is advertising frequency capping


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Marketing Frequency capping
What is marketing frequency capping? Frequency capping is limiting (capping) the number of times (frequency) an advertisement can be shown to a visitor or audience.
If the frequency capping is 20 times, then after an ad has been shown to you 20 times, that ad will not be shown to you again.
This restriction is applied to all websites that serve ads from the same advertising network.
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Data Science AcademyBy EvidenceN

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