Welcome to the Untrended Podcast, where we lift the lid on extraordinary ideas about business and culture.

In this episode, Nicole Jones sits down with members of the Publicis Pro team, including Billy Hamilton-Stent, Jamie Fewery, and Shiri Wolff, to explore the transformative - yet contentious! - role of AI in the world of B2B marketing.  

The team dives into how tools like ChatGPT are influencing creativity, productivity, and critical thinking. Are these advancements pushing humanity forward - or are we simply heading toward cognitive decline?

This is a watercooler-type chat packed with insights, analogies, and real-world examples of how to think about AI in creative work - challenging the conventional view of how we use artificial intelligence in our everyday day and what it means for the future of work.

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Chapter Markers

[01:01] Trend or Trash: Fully AI-Generated Ads

The team debates the future of AI-generated ads.

[07:20] Brainstorming with AI

The panel discusses whether AI can truly enhance creativity or if it limits originality.

[15:21] Productivity Booster or Crutch?

We explore how reliance on AI affects daily tasks and decision-making.

[19:10] AI in PR and Creativity

The conversation then turns to the role of AI in content creation and its reception by professionals.

[21:53] The Long-Term Cognitive Impact of AI

The group shares their predictions about how AI could reshape human thinking over time.

[32:01] Mailbag! Rebrands and Bold Moves in B2B

Audience question on the Jaguar rebrand and its implications for B2B marketing.

Useful Links

• Nicole Jones
• Billy Hamilton-Stent
• Shiri Wolff
• Jamie Fewery
• Publicis Pro Website
• McKinsey’s Report on AI Adoption
• Google Cloud’s AI Research