As business owners, most of us are considerably more comfortable operating in our areas of expertise than anywhere else. 

Oftentimes, we prefer to focus our energies on delivering exceptional services to clients rather than spending time and energy on growing our audience; even though growing an audience is essential for the longevity of your business! 

In this conversation, we delve into why audiences are so important to you as a creator, why you need one in 2023, and what you can do to build yours today. 

You’ll learn the differences between building an audience versus a community, why you shouldn’t use engagement as a measure of success, and what you can do to keep yourself motivated. 

We also discuss the mindset shift that will get you excited about creating free content and why this is such an effective method for building a receptive audience in anticipation of your next paid product.