In this episode of Media in the Mix we explore the idea of being an "influencer" and how a person can make an impact in the real world with their online persona. We chat with SOC alum Andy Lalwani, who is now the host for “Culture Q,” a weekly show on Revry TV about news, pop culture, politics and more for the queer community; and Paige Kaiser, who is currently a junior in SOC studying Public Relations and Strategic Communications, and a YouTuber with over 300K subscribers, about what it means to be an influencer (2:28), creating content (26:18), and the responsibility they have to their followers in the digital space (20:04 and 22:24).