Unless you've been living under a rock, you'll have heard of the term ‘innovation disruption’ or ‘disruptive innovation.

But do you really know what it means, and more importantly, is it worth chasing?

Disruptive innovation theory is complex and confusing, so almost everyone makes up their own definition and loosely calls anything that creates a disruption in an industry a disruptive innovation.

And when it comes to disruptive innovation companies, most of us would label a company such as Uber as a great example of disruptive innovation.

But according to the academic definition, Uber doesn't tick the boxes!

What the heck?

Innovation Expert Nils Vesk discusses whether you should ditch the word disruption and use a better word. More importantly learn how to create growth hacking results with the risk.

You can find out more about our minimal risk business innovation growth services here at https://www.ideaswithlegs.com/services

Nils Vesk is a Four-Time Author and International Keynote Speaker. Nils has worked globally with over 200 bluechip companies including 3M, American Express, Canon, Caltex, Microsoft, Nestle´, IBM, Fuji Xerox, PWC, HP and Pfizer.