Anchor text

What is anchor text? The text that is usually highlighted in blue that contains a link to some webpage. When you click on the text, you will be taken to the webpage hidden within the text.

 

Example of anchor text. The phrase FREE Digital Marketing Membership is highlighted in blue. When you look at it, it does not look like a link such as https://www.professorevidence.com/resource_redirect/landing_pages/370165

 

But when you click on the phrase above, it takes you to the link mentioned above https://www.professorevidence.com/resource_redirect/landing_pages/370165

 

Therefore, "FREE Digital Marketing Membership" is the anchor text for the hyperlink or just link https://www.professorevidence.com/resource_redirect/landing_pages/370165