This podcast is about market research. Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service. Four common types of market research techniques include surveys, interviews, focus groups, and customer observation. Also, I will be talking about the 7 Stages or Steps Involved in Marketing Research Process. 

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