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What is Audio Completion Rate?
How do we determine the performance of our audio ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"!
Definition: Audio Completion Rate measures the % of times where the audio ad is being played to completion!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv
#digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #audioadtips #audiocompletionrate #marketingmadesimple #digitalmarketinglife #spotify ##spotiifyads
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By Yee Xuen HongHow do we determine the performance of our audio ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"!
Definition: Audio Completion Rate measures the % of times where the audio ad is being played to completion!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv
#digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #audioadtips #audiocompletionrate #marketingmadesimple #digitalmarketinglife #spotify ##spotiifyads