In this episode, Kenda MacDonald, the CEO of Automation Ninjas shares her thoughts on what is automated marketing and how to use it to powerfully drive business growth. Insights she shares include:

• What is automated marketing
• Why does automated marketing fail
• What does good marketing automation look like
• How to start the process of marketing automation
• How to personalize the experience
• How to find and deliver value for customers
• What should we be doing to orient automated marketing the right way
• How to ensure you have organizational buy-in for automated marketing
• When is the right time to invest in automated marketing
• When is the right time to think about automated marketing tools
• How to choose the best solution
• The four-part, framework that Kenda uses to define the customer journey lifecycle
• and much more...