In this episode, Tom Williams the founder of Strategic Dynamics Inc shares a modern perspective on what is B2B sales and how to create a successful sales process.

Strategic Dynamics Inc a firm that helps sales organizations sell more effectively by markedly improving their new hire candidate assessment process, sales productivity, and business acumen. Tom is also the author of "Buyer-Centered Selling: How Modern Sellers Engage & Collaborate with Buyers". Insights he shares include:

• What is B2B sales
• How B2B sales have changed over the past decade
• The reality of changing buyer needs
• The framework for buyer-centered selling
• Why Tom incorporates the Jobs To Be Done framework
• How to take the pulse of your buyers at regular intervals
• Quick wins for a buyer centered selling approach
• The five commitments of collaboration
• and much more ...

Read more - https://www.sproutworth.com/what-is-b2b-sales-successful-sales-process/