Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand.

[00:01 – 12:28] What is Backlinking?

I introduce the topic of today

A little bit of background about Backlinking

Justin explains what is Backlinking

It’s essentially going through a process to improve the rankings and visibility of your website.

What is a ‘Backlink’?

The importance of Backlinking to your healthcare marketing strategy

Essential to the long-term success of your program

It builds trust core or trust authority for your website

Is there bad backlinking marketing or spam?

How to identify good and bad backlinking

Always undergo a backlinking audit

[12:29 – 20:55] The Difference Backlinking Makes

Justin talks about the advantages of leveraging backlinking

Shares tips on how to improve the backlinks to your website

Should you hire an agency?

Things you can do on your own

Haro (Help A Reporter Out)

Guesting on Podcasts

Guest Blogging

[20:56 – 27:05] Investing in Marketing

When is the right time to focus on backlinking marketing?

Justin leaves us with some things to think about backlinking:

Get it on your radar as far as something you want to focus on

It doesn’t need to be overwhelming

Monitor your backlink process

Do a backlink audit for your website

If you’re not sure how to start, hire an agency to get help

Tweetable Quotes:

“At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott

“Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott

 

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Thanks for listening. Justin & Kelley Knott