Battlenomics is a marketing systems that guides you to the top of your business sector.

There are four pillars to Battlenomics, and they are:

Inline Competitor

Intersecting Competitor

Perpendicular Competitor

Parallel Competitor

Let's take a look at each one:

1 - Inline Competitor

An Inline Competitor offers the same exact product and benefit as you. If you sell cheese, all other cheese dealers are inline competitors because the value and product of their business is completely inline with yours.

2 - Intersecting Competitor

An Intersecting Competitor offers the same product as you, but with a different benefit. For example, all sneakers (“tennis shoes” if you’re Southern), are relatively similar product-to-product. However, some sneakers are for running, some are for bowling and some are simply for looking good. While the product is the same, the benefit differs from product to product.

3 - Perpendicular Competitor

In your competition business plan, place an illustration of a heart next to your Perpendicular Competitor because you love them. A Perpendicular Competitor sells a different product than you, however, with a very similar benefit. For example, karate schools, baseball leagues, art schools and Cub Scouts are all different products; however, the benefit of these products for children is exactly the same:

Greater self-esteem

Increased discipline

Improved motor skills

Increased hand-and-eye coordination

The great thing about Perpendicular Competitors is you can advertise directly to their customers in the interest of increasing your own market share. For example, restaurants and movie theaters are Perpendicular Competitors. However, movie theaters have a competitive advantage because they realize the key to beating a Perpendicular Competitor is by offering their products as complementary goods. Why do you think you can play video games and eat food at movie theaters? So you don’t have to visit a restaurant or arcade instead.

4 - Parallel Competitor

Parallel Competitors are not traditionally considered competitors in many schools of thought. However, I probably make 5x’s what those clueless academics make, so you listen to me and not those email obsessed hacks.

Parallel Competitors are those organizations that offer a completely different product and benefit than you, yet, still harness the potential to deprive you of sales. Here are some examples:

New car vs. new kitchen

Vacation vs. Catholic School

Deck vs. Country Club membership

New phone vs. new clothes

I hope you enjoyed this introduction to Battlenomics.

To your success!

Matt

--

Matthew Steffen, President

Imprinsic Marketing Group

"Don't compete - DOMINATE™."

Main: 856.685.7194

Fax: 856.685.7198

9 Tanner Street Haddonfield, NJ 08033

www.imprinsic.com