What is bootstrapping?Not all businesses can bootstrapThe Bootstrapper’s commandmentsCustomers are your investorsThe company’s vision is in your handsFocus as the North StarSpeed of executionMastery and PassionA little to lose but a lot to gainSalesmanshipIn it for the long-termBootstrapping is about survivalStart from a proven business modelDifferentiate from the incumbentWhat the bootstrapper has that the big corporations don’t?Beware, a bootstrapper is not a freelancer, but an entrepreneurWhen to play venture capital game?Scale requires money, and network
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