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What is Bounce Rate?
With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"!
Definition:
Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/in/yeexuenhong/detail/featured-list/urn:li:fsd_profile:ACoAACPWpscB4h1cSrfG1mp6GzRK6K9lsghFcuo/
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By Yee Xuen HongWith so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"!
Definition:
Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/in/yeexuenhong/detail/featured-list/urn:li:fsd_profile:ACoAACPWpscB4h1cSrfG1mp6GzRK6K9lsghFcuo/