If you’re at all familiar with North Star Messaging + Strategy, you’ll know that we talk a LOT about brand voice. But what exactly is it? And does it really matter if you have one? {Short answer: YES!}

In our first episode, we dive into the components of brand voice and why it’s so important for a business to nail this down. Large or small, taking the time on the front end to work on this important aspect of your content marketing will save you time, money, and energy on the back end.