We had the opportunity to interview  Devan Bhalla. He is currently the Deputy General Manager for Brand and Growth at Amarujala and has been the senior brand manager at India Mart, digital marketing consultant, and associate at various companies like McKinsey & Co. Being recognized as a renowned TEDx speaker, the IIM graduate has been ranked in the top 100 thought leaders at The Market Mogul (the first Indian author to do so).

A brand as we know it should always maintain a good value and reputation within the minds of the people as a good brand is what stays in a consumer's head. There can be many factors that may affect the reputation of a brand, tune in to find out!